To help you choose the right pair of glasses to suit your needs,
click here >
Safety4Eyes is a division of Value Products Ltd, Unit B, Sharp Road, Poole, BH12 4BG
Freephone: 0800 1777 118
Freefax: 0800 1777 119
Value Products Ltd are committed to the processing personal data transparently, responsibly, and in compliance with GDPR - the latest legislation surrounding data protection.
Thank you for choosing to purchase from Value Products Ltd. We value the trust of our customers and strive to respect your privacy when handling data relating to the use of our websites and transactions performed on our websites.
This policy describes how we collect personal data about you, the type of data we collect, how this data is used and how you, a valued customer, can control the use of your data by Value Products Ltd
In order to process orders and ensure the best possible levels of service, we collect certain personal and company information when you make a transaction. This includes:
We will primarily use your data to:
In addition, your data including Payment Address and Payment Details will be shared with relevant and reputable third-party banking providers including PayPal, Amazon Payments, Apple Pay and SagePay in order to verify and authorise your payment so your order can be processed. All third-parties used to process payments are under strict obligation to ensure your personal information is kept private.
Cookies are small text files that are placed on your computer by websites that you visit. Cookies are a kind of short term memory for the web. They are stored in your browser and enable a site to 'remember' little bits of information between pages or visits. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
Other cookies that are in use on this website assist us with learning which parts of our websites need additional improvements for the betterment of our users. They also gather website testing results so we can ascertain statistical significance that changes to the site are beneficial to our users.
Information stored in the cookies that are issued by the site is not personally identifiable by us. The value stored in the cookies is an anonymous identifier, which is not linked to any other personal information you may give us during your visit.
We share cookie data with advertising and analytical providers such as Google and Bing for the purposes of conducting online analysis and making improvements to our websites. The information stored in the cookies also assist us to market to you with more relevant online advertising.
If you do not wish to receive these cookies you can easily and safely disable them in your browser, though doing so may affect the functionality of our website to the detriment of your browsing experience.
We operate on an opt-out basis as we rely on ‘legitimate interests’ as a lawful basis for processing personal data.
We will process your personal data for the purposes of direct marketing of similar products and services from within Value Products Ltd in the future, unless you take the opportunity to opt out of direct marketing upon completion of your first order with us, or unsubscribe at any point.
We do however acknowledge that we deal with some private individuals, and that individual employees of companies who input personal data whilst dealing with us have the right to be informed and the right to object to direct marketing. We have therefore put in place a number of controls to put our customers in an equivalent position of control to consent, and to minimise the potential for harm or distress that any unwanted direct marketing could cause. We have concluded these steps to be reasonable and effective in balancing our interest of direct marketing with customer’s rights and expectations under GDPR.
More information on our legitimate interests assessment and justification for the above is available on request.
Further information on profiling is available on request.
The privacy of your personal data is of the highest importance to us. We will not share or sell your personal details to any company outside of Value Products Ltd or our parent group for the purposes of sending direct marketing, only to profile data in the interests of accuracy as explained above.
Unless you have requested not to receive promotional material from Value Products Ltd, have unsubscribed, or chosen to opt out at the point of purchase, we may use your personal information to provide you with other relevant offers and details of promotions relating to your transaction history. We may contact you in a number of ways using the personal data supplied when placing an order which includes:
We may also contact you to inform you of any open baskets we are holding open for you (this is where you may have inputted details such as email address but failed to complete your order). We do this for customer convenience as typically this occurs because of a technical fault. By keeping baskets open, customers can return to their purchase seamlessly without having to manually select products all over again. These can be unsubscribed from using a normal unsubscribe link, this will also unsubscribe you from all marketing emails from that website.
These communications may or may not be under the Value Products Ltd brand that you have purchased from, but will still be owned by Value Products Ltd and it will supply products that may be of interest to you or your organisation.
In the interests of transparency, Value Products Ltd websites that you may be marketed under once you have placed an order with us include:
You may be marketed to under the website you have purchased from, and possibly as part of the wider Value Products Ltd customer database.
You may also receive postal marketing from other business within our parent group. You can unsubscribe from this by emailing our customer services team at firstname.lastname@example.org with “NO MAIL” as the email subject
When someone places an order with us, requests a quotation or catalogue, their details will be inputted to our ERP system and be stored on secure servers.
All customer personal data is stored on secure servers employing extensive security measures to ensure it remains fully protected at all times. All servers used for data storage are also physically secured and provided by reputable companies that meet the highest standards of security.
We do not store any payment card information on any of our own servers.
Value Products Ltd will retain customer data for as long as is reasonable and necessary. For the purposes of direct marketing, ongoing customer profiling, suppression management and fraud prevention this may be a permanent basis.
However, we do acknowledge that private individuals purchase from us and under GDPR we have an obligation to ensure that data is kept up to date and accurate. We take this seriously and therefore have a number of controls in place to ensure that data can be amended easily, and that we take steps to ensure out of date data is not used for direct marketing.
More information on retention periods and the steps we have taken to keep data up to date is available on request.
Value Products Ltd may use retained customer data for the purposes of ongoing direct marketing as well as enhancing the user experience and customer service. The data we collect and use:
We will store the details securely and back them up daily to secure cloud based servers provided by reputable data storage specialists.
We may use data for the purposes of preventing fraud in the future.
We may use data to enhance commercial analysis, customer profiling and improve targeting of future direct marketing.
Customers may unsubscribe from any marketing communication at any time. Their data will still be stored on the system and on secure servers. They will be flagged as not to be marketed to, but their data may still be used for fraud prevention, analysis and generic profiling purposes.
‘Gone away’ or out of date data will be kept on our system but will be suppressed from future marketing efforts.
There is currently no expiration of the retention period – all data is held in perpetuity as has been deemed reasonable and necessary – further information is available on request.
Value Products Ltd will not collect more personal data than the bare minimum for the purposes of direct marketing. Nor will we retain irrelevant information. We have concluded that the data we collect during the order process is the minimum amount we require in order to conduct direct marketing.
As a valued customer and in line with GDPR, you have full control over your data and how it is used by Value Products Ltd We offer a number of ways our customers can manage their personal data in order to ensure that our interest of direct marketing does not override fundamental rights and freedoms or fall outside of a data subject’s expectations.
Respecting your rights is important to us. We have no desire to send marketing material that is intrusive or not of interest.
To remove your data from email marketing:
Follow the “unsubscribe” link contained within all communications from Value Products Ltd or any of the websites within it
Email our customer services team at email@example.com with “NO ESHOTS” as the email subject
Log in to the ‘My Account’ section on this website to manage your marketing preferences
Click the ‘manage my preferences’ link contained within all communications from Value Products Ltd or any of the websites within it
To remove your data from Postal marketing:
Email our customer services team at firstname.lastname@example.org with “NO MAIL” as the email subject
To remove your data from Telephone marketing:
Email our customer services team at email@example.com with “NO PHONE” as the email subject
To remove your data from All marketing activity:
Email our customer services team at firstname.lastname@example.org with “REMOVE” as the email subject.
Should any of the information you have provided to us change, or require amending, please let us know the correct details by sending an email stating "Change Details" as the email subject, to email@example.com.
By sending a letter to Value Products Ltd, Unit B, Sharp Road, Poole, Dorset BH12 4BG.
By phoning our customer services team on 0800 1777 118 and stating the details you would like to rectify
Log in to the ‘My Account’ section on this website to manage your personal details
We respect an individual’s right to access any personal data that we hold on them. As such we have an internal process in place in order to handle subject access requests expediently and in accordance with GDPR requirements.
Value Products Ltd will:
We respect an individual’s right to delete any personal data that we hold on them.
We recommend that a global suppression may be more benefit to a data subject as opposed to a deletion. This is where we still store a minimal amount of individual’s personal data on our system, but mark it as not to be processed for any purpose. This is because it may be that we market to someone that has previously been deleted as part of a prospect list, which would obviously cause undue distress, however there would be no way for us to avoid it as we will have no record of the deleted details to suppress against.
Keeping the minimal amount of personal data we need in order to ensure that we do not contact an individual again may therefore by a preferable option. In this case we will explain to the data subject and offer a clear choice.
Value Products Ltd have a breach reporting procedure in place and in the unlikely event of a breach, will act as per requirements under GDPR.
Sale Of Business